Woman with surfboard on a foggy beach
Ro Sackmann · Studio est. on the coast

Brands built
to last.

Web design, branding & UGC content for founders playing the long game, not the trending one.

— How I work

No magic
marketing.

Just real work, done slow.

I don't sell overnight fixes or "10x your brand" promises. I build from real story, real collection, real point of view — websites, brand identities, and content that compound, instead of trending and disappearing. If you're building something for the long run, we'll get along.

I'm building the life my 90-year-old self will be proud of — one wave, one book, one business at a time.

Ro Sackmann portrait, beanie and sunglasses

Currently writing a book on slow marketing, board sports, and building a life for the long arc.

Ro on a car roof with a surfboard
— The person behind the work

Born in the
mountains.
Built on the coast.

I grew up in the mountains of Patagonia, Argentina — studied engineering, then followed the waves to California and never looked back. Somewhere between the ocean and a MacBook, I discovered that what makes a brand unforgettable isn't its aesthetic. It's its soul.

In 2021 I started studying marketing and realized something the industry doesn't say out loud: people don't remember what they see. They remember what they feel. Memory is emotional. And brands that understand that — that build a real world, a real story, a real point of view — are the ones that last.

My approach is rebellious by nature. I don't believe in default results or predicted outcomes. I believe in infinite possibilities and in building things with soul.

— What I believe

The new brand question isn't: minimal or maximal?

It's: does your brand feel specific enough to be remembered?

01

Specificity over aesthetics.

A brand doesn't need to be universally pretty. It needs to be unmistakably yours. We build the concept before the colors — the mood, the world, the cultural role — then design around it.

02

Story before strategy.

The brands people remember aren't the ones with the best marketing plans. They're the ones that made them feel something. We start with your real story and build outward from there.

03

Built for the long arc.

Trends are tactics. Identity is a long game. Everything we build is designed to compound — to get stronger, not more outdated, with time.

— Services

Three ways we work together.

Each engagement is built around a single brand at a time. Slots are limited on purpose.

Service 01

Web Design

Sites that earn the scroll.

Editorial, story-led websites that load fast on the phone where your audience actually lives. Designed and built end-to-end — no templates pretending to be strategy.

Starting from $1,500
What's included
  • Strategy & site architecture
  • Custom editorial design system
  • Mobile-first build & CMS setup
  • Launch SEO & performance pass
For

Founders, studios and product brands who want a site that reads like a publication, not a pitch deck.

Process
  1. 01Discovery call
  2. 02Narrative & wireframe
  3. 03Design
  4. 04Build & launch
Service 02

Branding

A point of view, made visible.

Identity work that starts with the story underneath the logo. We dig until we find the real thing, then design around it — so the brand still makes sense five years from now.

Starting from $1,200
What's included
  • Positioning & verbal identity
  • Logo system & wordmark
  • Type, colour & art direction
  • Brand guidelines for daily use
For

Brands ready to stop blending in and commit to a real voice, even if it costs them some of the room.

Process
  1. 01Discovery & audit
  2. 02Story & positioning
  3. 03Visual system
  4. 04Rollout kit
Film camera, iced coffee and open book on terracotta tiles
Service 03

UGC Content

Content that performs because it's real.

I script, shoot, and edit content from a lifestyle actually rooted in surf, movement, and intentional living — so it reads as a genuine point of view, not a paid post. Brands get scroll-stopping content; audiences get something worth watching.

Starting from $250/video — Monthly packages from $900/month
What's included
  • Concept & script per piece
  • Vertical-first shooting (Reels / TikTok / Shorts)
  • Lifestyle, in-use & founder-style edits
  • Monthly content packs or one-off campaigns
For

Beauty, wellness, outdoor, lifestyle and product brands who want creator content that feels editorial, not advertising.

Process
  1. 01Brief & hooks
  2. 02Shoot day(s)
  3. 03Edits & revisions
  4. 04Delivery + usage rights
— Closing thought

The brands that last aren't the loudest. They're the ones with something true to say — and the patience to keep saying it.

— Let's work

Tell me what
you're building.

Slots are limited and bookings open by conversation. Send a note and we'll find time to talk.

Studio
On the coast,
California / Patagonia
Elsewhere
Currently
Booking projects for the next season.